This new Usher video leaves me nonplussed. I’m really not invested in this song visually, though honestly, I’ve got to say that I immediately was not interested from jump.

That’s not to say I have a problem with the song though.

Usher looks and sounds great, is aging well, but that’s about all I can say. I’m not his market though, so y’all tell me if it moved you to the point where you wanted to run that back. He said the track isn’t about sex, and this video casts him as a spurned lover. But the narrative is a bit unclear at times, and I think he has tried to defocus the sexual undertones so much in this visual that you watch it and are like, “OK, so…what next?”

Thoughts?

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This song has been out for a while, but Usher’s reclaiming of his fame has spurred it on to radio hit status, so now we get an Anthony Mandler directed clip for it.

There’s really not much to see here — Usher singing, doing some solo choreo, doing a mean pull-up, cavorting with a female, wash/rinse/repeat.

The song is still pretty good though to me, this video could have been a bit more…lowkey seductive to match the vibe of the song somewhat. It’s decent though, and Usher’s march doesn’t quit. He’s dropping a new album in a month or so and even has a new song with Pitbull, which I’ve yet to even bother listening to.

Thoughts?

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