Rihanna, so edgy. So fashionable. Such a rockstar. Son controversial. I guess!

She dresses up as Slash, taunts the “Devil worship” rumors (look for it), has drums from Travis Barker, and otherwise just writhes around (in and out of black paint) in her latest video.

Rihanna has to go through THEE MOST to sell a platinum record! All of this!? For those album sales? Singles are another matter, but I just feel like if it takes that much money to do these small numbers, something is definitely wrong with the business. And Rihanna’s schtick is a little tired now, but I was over it before this album even started.

According to YouTube, “Rude Boy” has 59 million views. Guess it’s just me LOL.

Props to Melina for saving this clip because, man, this song is boring, and Rihanna’s vocal is boring and I was just bored period. I think I listened to this album once all the way through and never played it again besides “Hard”.

I pretty much gave up on listening to the vocals because you can clearly see that this visual is meant to sell Rihanna, and her sex appeal. Such a sexualized object she is at that — at one point it zooms in on the form-fitting leotard and the concentric circles around her breasts.

“You you know dis!”

Be clear, Rihanna is a beautiful woman. But it’s hard to accept her as more than that, and this video is more of the same. A little bit of choreography (and I use that term loosely) was thrown in for good measure, along with some extraneous eye candy for her female fans, but other than that, this innocuous use of a lens could be largely forgotten without you never feeling like you’d miss anything at all. Melina is one of my favorite directors though, and she used her ample Pop Art palette and colors and other effects to give Rihanna some personality.