i SQUARE is a new group, executive produced by Diddy and The Pentagon (on this song), it’s going to be hard for them to not get instant comparisons to Black Eyed Peas, just because of the configuration of the group. Their first song “Hey Sexy Lady” is obviously aimed at the crossover crowd that has propelled BEP to worldwide legends. The beat is reminiscent of the latest dance craze that has taken over radio — it sounds like a song that David Guetta gave to Kelly Rowland but she passed on.
However, with the opportunities for branding and marketing that a group like this possesses, I am sure Interscope and Diddy are about to pump them up to the max. What do you think of this song and this new group?
The fashion-forward quartet describes their mission simply: “We’re into the idea of making ‘Squares’ Cool – for the kids out there who might not be in the ‘cool clique’ but can shine in their own way.”
Alrighty. Well, all I know is with lines like “Stevie Wonder could see her smile”, I may not be sticking around too long. But this is their first single….