Jay-Z is stirring up controversy and simultaneously squashes it with his “On To The Next One” clip, which was directed by Anthony Mandler, who’s recently helmed clips for Rihanna, Mary J. Blige, and others.
There’s been a lot of talk lately about Jay-Z and other acts (Kanye, Lady GaGa) being “Illuminatus” and Masons and worshippers of the Devil, and Jay-Z addresses this with the random imagery and weird vibe of his video, but by addressing it with this song, he proves he’s moving on while the rest of us are still chatting and spreading these “rumors” about him.
The video is a bit odd yet highly stylized and captivating, despite the fact that it is in black & white. Jay-Z knows how to get your attention and keep it for the timespan of a music video. My take is that Jay-Z is showing how he’s progressed and his businesses and money and influence have grown, through sports, fashion, entertainment, etc.
I have to say though, a lot of the costumes and imagery reminded me of Lady GaGa’s latest costumes and performances…
Was that Beyonce’? And was the hype man Memphis Bleek? I see Swizz Beatz in the building. The video moved so fast…
*insert a joke about Swizz marriage here* I’mma be good. It’s a new year! Happy new year! LOL!













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