Now, while I was rooting for Melanie Amaro at first during the first inaugural season of “X-Factor” USA, towards the end, I don’t feel Melanie supported my initial enthusiasm. While she does indeed have great pipes, I didn’t think she had what it took to really claim the title. Claim it however, she did.
With that said, as part of her winnings, she gets a Pepsi ad that will be aired during the Superbowl. Apparently it will ALSO feature Elton John, and it will feature Melanie’s cover of the Aretha Franklin cover/standard “Respect”.
However, this isn’t your mother’s version of “Respect”.
It’s been Top 40′d out, replete with the tracking sounding just like Chris Brown’s “Beautiful People”, IMO. I’m not feeling this at all. It sounds forced, lacks any depth, and strips away Melanie’s tearful diatribes about the islands and the heart and soul that seemed to go into her performances on X-Factor. It’s just the beginning though, and it IS for a Superbowl ad, but still, I think this flight is off to bumpy, turbulent start. Thoughts?