Between Chris Brown’s “Fine China” and now Bruno Mars’ video for “Treasure”, the legacy of one King of Pop Michael Jackson still lives on.
Bruno Mars’ “Treasure” was definitely one of my favorite jams from his last album Unorthodox Jukebox. It’s a catchy, funky and fun sing along jam that has a great hook and great musical catchphrases peppered throughout the balance of the song. It’s even more relevant now as Daft Punk has almost single-handedly ushered in a new love of all things retroactively disco inspired.
“Treasure” however also has another fun thing about it, which is placed center stage in this video — it feels like a throwback song. And Bruno and crew don their best 70’s-esque suits, take the video lo-fi (there’s no HQ version of this video on YouTube either), hit the psychedelic video filter, and go in with the choreographed dancing and open chest regalia. It’s a fun fun video and only drives home the fact that Bruno is a really great writer and clearly has a knack for keeping his finger on the pulse of what pop music is, both as a writer/producer and as an artist.
He’s bound to be around for a long time with such sensibilities in tow. What do you think of “Treasure” — and isn’t this video great?