I think this is a nice visual look for a video but…definitely not changing the feeling that Nelly is straight up phoning it in this album around. This channels to me “Drop It Like It’s Hot” by Snoop on so many different levels….
Pharrell’s minimalist (for the most part) beat is paired with an equally sparse video treatment. Lots of literal interpretations from the song in the video (marching band, women, graphic references to the song, etc.). I think the Fat Katz worked with what they had though thematically, and this is the end result.
Nelly…I’m thinking that this song may gather some steam because of the summery (though summer’s almost over) and simple feel of the beat. Targeted for crossover no less, but I think Nelly has pretty much lost his core fans this time around. And no amount of albums with the St. Lunatics will ever get him him his-hop cred back, especially not after the tragedy that was “Party People” with Fergie.
Related posts:
- Music Video: Chali 2na – “Lock Sh*t Down” Feat. Talib Kweli
- k-os Wishes He Knew “Natalie Portman” But Has Nelly Furtado Instead
- Music Video: Consequence – “Whatever U Want” Feat. Kanye West & John Legend
- Music Video: Jesse Boykins III – “Shine”
- Music Video: Jay-Z – “Run This Town” Feat. Rihanna & Kanye West
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August 17, 2009 twizzle
This doesn’t sound ANYTHING like Nelly. Probably a good thing at this point.
Did he ever drop an album after releasing those fifty-leven singles featuring artists more relevant than himself? That track with Akon and Ashanti actually got some airplay out west.
Either way, I’m done with both of these cats. Pharrell is not evolving as a producer. He doesn’t know how to tailor a beat to an artist—–this could have just as well been a Clipse song. And Nelly needs to embrace adulthood. He’s too old for this sh*t. A better fit would have been the type of music that’s on Rick Ross’s latest. Grown-N-Sexy music (minus the cocaine of course).
August 18, 2009 divaTy
Why did I sit through almost this whole video waiting for Lil Mama? LOL I thought she was featured.
August 27, 2009 tamara
Man this is bad. That’s why I am still listening to nusic (esp hip hop) from back in the day because everything sounds like something I’ve heard before. Damn!