Before I get too snarky, I’ll preface by saying Jordin Sparks has got a sick voice. It’s crazy good. She’s hot, talented, young, huge career possibilities.
However, if her people and label keep navigating her in the direction she’s going, she’s gonna fall flat, and so far with Battlefield she’s fallen flat with just over 78k albums sold.
The album artwork is hot! The first single is great, but generally, first singles shouldn’t be the best song on the album. I’ve tried to listen to this album a few times, but realize half-way though I am pretty bored. Musically, lyrically, it’s pretty uninspired. The songs don’t even push her voice to half of its potential.
The question I kept asking myself throughout this album is “who is this music for?” I couldn’t figure it out. First the bland, forgettable songs (like everything in the middle of the album), that go from being more youthfulÂ to middle-aged. Second,Â the incredibly boring image she’s portraying (I mean, really, her image is more akin to a Lane Bryant advertisement than anything youthful, young, and sexy). When you put them together, you end up with, well, not too much, but it’s at least better than the crap-tastic “Tattoo” video (I mean really, the stylist put her in a youthful moo-moo for that video that you could only see in the split-seconds they didn’t try to hide her body…totally pissed me off).
Future Pop-Stars of America PLEASE NOTE: Lyrically, starting a song with “You know my ringtone, why don’t you answer the phone?” should never happen again. kthx.
There are a few stronger songs, but I’m not sure about their single potential. “Walking on Snow” was a good choice for the beginning and has some radio potential. “No Parade” totally made it onto my iPhone (along with “Battlefield” joining “No Air” for my Jordin Trifecta), as I have a weakness for mid-tempo power ballads, and her voice is pretty awesome in it. “The Cure” would be great if they watered down some of the verses and focused more on the hook/chorus, because those are pretty great. “Faith” and “Let it Rain” were great attempts to showcase her voice, but they ended up missing the mark.
Really though, the thing that probably fails most, is I can’t see any of these songs licensed on any television show, save something 2 people watch on CW network (and once those kids see the image that is Jordin Sparks…well…kids are even more superficial). With the fall television line-up coming into view, if she can’t snag a few meaningful uses of her music on shows that have a good audience, then this will definitely fall fast. After all, tour sales as an opening act can’t support a pop artist too well, and they didn’t really set this album up to make her main act material (perhaps small venues though?).
At the end of the day, if I were her, I’d be a bit pissed at what was happening to my sinking career, probably work on my acting a bit and snag a few roles (why isn’t she acting already?), and get a new creative team…something that would start an album off a bit better than the visual mess that is the “Battlefield” video (though, they at least put her in dresses that had waist-lines!).